new england conservatory
july - december 2017 • print & marketing collateral
Throughout my time at New England Conservatory (NEC), I created a wide variety of print and marketing collateral for the various programs, concerts, and community events that the college hosts in Boston. At the start of my 6 months as a graphic design intern at NEC the institution underwent a rebranding. It was extremely interesting to see how the process unfolds. I worked closely with the senior graphic designer to create a system to be implemented throughout the institution. We understood that all the brand elements could not be used on every piece of collateral, so we created a trickle-down system that established what elements were applied for institutional level events, smaller specific programs, or a concert series at NEC.
about the brand
NEC’s new brand was created by Minelli Design in 2017. They created this brand to reflect NEC’s world-renowned student and faculty musicians. They wanted the visual language to represent the 150 years of innovation occurring in classrooms and practice rooms. The new brand reflects the passion for music and boldly states, “The future of music is made here.”
concert posters
For each major concert or event happening at NEC, I was tasked with designing the large three sheet posters seen on the exterior of Jordan Hall on Huntington Avenue. Working in a large poster format was an amazing experience, giving me the opportunity to explore how to apply the branding in new and interesting ways.
The posters to the left are for the Open Studios which was a day-long event celebrating the new building and the 150th anniversary with the community, The Opera performance of L'enfant Prodigue & L'enfant et les sortilèges, and the Prep School December concerts.
program covers & books
Throughout my time at NEC, I designed several concert program covers. I worked very closely with the Prep School program at NEC and designed many program covers like the one to the right.
One of the biggest events during my time working there was the Opera Showcase that was part of the special events to celebrate the Conservatory’s 150th. I got the amazing experience of designing the Opera Showcase program cover and book for the inaugural performance in its new Black Box Theatre.
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admission books
Another print collateral that I designed was for the Admissions Office. The department needed new admissions viewbooks for each of the programs at NEC. To explain to prospective students about what NEC has to offer, the viewbooks presented what each program entailed, showcased the faculty, and the music education style at NEC.